TWININGS SENSORY EXCELLENCE

The NPD Team at Twinings tasked me with creating an internal brand identity to establish Sensory as a separate entity within the business, called 'Sensory Excellence'. Focused on consumer centricity, the Sensory Team is dedicated to researching, educating, and inspiring, ensuring every product offers a rich, multi-sensory experience. Their in-depth sensory research and valuable consumer data collection are essential for driving innovation within the Twinings portfolio.

MY CONTRIBUTIONS

Brand Positioning | Brand Identity

SENSORY EXCELLENCE BRAND MARK

After a deep-dive to uncover the essence of Sensory Excellence, I began working on creating their unique identity. This led me to design a brand identity in the shape of a key, incorporating the letters 'S' and 'E' whilst intertwining a leaf to reflect Twinings natural focus. The 'ping' in the centre signifies the pivotal moment of unlocking inspiring sensory innovation.

Branded Lab Coats for the Sensory Excellence Team

↑Back to Top

Unlocking Sensory Excellence