MY CONTRIBUTIONS
Brand Positioning, Identity, Business Stationery.
THE INSPIRATION
Fuelled by a single, powerful quote, 'Dare to Fall. Learn to Fly.' Its essence beautifully encapsulating the profound kinship between vulnerability, courage and wholehearted living.
THE BRAND MARK
A soaring bird, a symbol of liberation, captures the exhilarating sensation of freedom and the unbound potential that vulnerability and courage awakens. Sculpted to gracefully form the letter 'B' for Brave. The delicate curvature around the beak and tip of the wings enhances the form of the bird. The Bravest Path Brand Mark is a visual narrative that dares to embrace the fall, embodying the courageous journey of growth, self-discovery, and empowered authenticity.
MY DISCOVERY
This journey with The Bravest Path not only revealed the captivating realm of Brené Brown's two-decade dedication to researching courage, vulnerability, shame and empathy, but it also brought to life a valuable lesson. From Brené Brown's insights, I learnt that without vulnerability, creativity and innovation remains untapped. Reaffirming that the core of creativity lies in our ability to embrace uncertainty. Creativity and innovation stems from a willingness to take daring leaps, to venture into the unknown, even if it leads to stumbling blocks along the way. The setbacks quite often holding the most valuable lessons, propelling us forward, shaping transformative ideas that might otherwise remain dormant, if not for the courage and vulnerability required to challenge conventions.