RAISTHORPE MANOR

Rasithorpe Manor, nestled in the picturesque Yorkshire Wolds, draws inspiration from the natural springs and wild ingredients that surround their farm. What began in 2008 as a humble homemade gin project in the kitchen has now blossomed into a remarkable range of spirits adorned with 52 prestigious awards. With an unwavering commitment to quality, Raisthorpe manor uses only the finest, locally sourced ingredients, avoiding artificial flavourings. Employing traditional methods and handcrafting their spirits in small batched, they ensure the utmost quality in every drop.

MY CONTRIBUTIONS

Brand Positioning, Naming, Identity, Packaging Design.

THE BRIEF

Raisthorpe Manor approached me to design their new gin liqueur, infused with locally sourced berries. They expressed a desire to maintain the iconic "R" as the central element of the design providing me with an opportunity to blend their established identity with the essence of their latest creation.

THE WILDR CONCEPT

The concept revolved around the idea of creating a sub-brand 'WILDR', a name that echoed the untamed essence of the Yorkshire Wolds. With 'WILDR' I aimed to capture a spirit that was inherently wild, radically different and infinitely curious. This sub-brand represented a departure from the ordinary, embracing the unconventional whilst keeping the iconic "R" as the seamless part of the design. Though not chosen for production, 'WILDR' serves as a testament to my innovative approach in pushing design boundaries to craft a distinct brand identity.

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