The Art of French Gastronomy

MAISON ROUX

It was a true privilege to work alongside Alain Roux, Laura Roux and the team at The Waterside Inn to create the Maison Roux brand identity. A name that brings together Alain Roux's ventures and shared vision of hospitality and excellence under one roof. The identity draws inspiration from so much of what makes the Roux name so special. The artistry. The unwavering attention to detail. The pursuit of excellence. The warmth and hospitality that have defined the Roux experience for generations. It was an honour to create a brand identity that celebrates and supports such an extraordinary legacy.

MY CONTRIBUTIONS
Visual Brand Positioning, Brand Identity Design, Custom Wordmark
THE MAISON ROUX BLUEPRINT
Inspired by The Art of French Gastronomy, the Maison Roux brand icon has been designed to reveal layers of depth and meaning within an elegant form. At its foundation are the letters M + R, representing Maison Roux. Look a little closer and the letters A + R emerge representing Alain Roux, while a central T completes the word ART, paying homage to the Artistry of French Gastronomy that define the Roux legacy.
WHERE ARTISTRY MEETS HOSPITALITY
Together, these forms create a silhouette reminiscent of a classic French table, capturing the warmth, hospitality and sense of occasion that define every Roux experience.
CRAFTED WITH INTENTION
The Maison Roux word mark has been custom crafted by hand. Inspired by the artistry and excellence that define the Roux legacy, every detail has been carefully considered to create a feeling of refinement, timelessness and unique elegance.
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