MY CONTRIBUTIONS
Brand Positioning, Brand Story, Copywriting, Website Design + Content, Creative Director, Art Director, Packaging Design, Exhibition Design, Social Media, Research + Development.
WEBSITE DESIGN, STRUCTURE + CONTENT
I undertook the monumental task of completely transforming Hydréa London's dated website into a modern and functional e-commerce platform. This involved a complete overhaul, from layout design to creating compelling content, copywriting and art directing new photography. My role extended to creatively directing the web designer, ensuring seamless implementation of our vision. The result was a fresh and engaging website that not only showcased Hydréa London's natural and sustainable products but also offered an intuitive shopping experience as well as amplifying Hydréa London's online presence whilst forging deeper connections with consumers and fostering brand awareness.
CREATIVE + ART DIRECTOR | PHOTOGRAPHY
I played a central role in setting the style and tone for the website photography, ensuring that it resonated with our brand story. I carefully selected the photographer and wrote the brief to ensure our vision could be translated into meaningful visuals. From crafting impactful banner photographs for the homepage to coordinating and art directing e-commerce photography for over 40 products, I maintained a keen eye for consistency and ensured each product was authentically represented.
BRAND STORY + COPYWRITING
I became the dedicated copywriter for Hydréa London. I crafted every element of the website's content, including brand story, purpose and objectives. From responsible sourcing story telling and natural material information to writing over 50 product descriptions, I ensured that each word resonated with the brand's ethos.
WEBSITE JOURNAL
I created articles on dry body brushing and wrote engaging pieces for the journal section of the website, enriching the content with valuable insights, knowledge, and a commitment to fostering a connection with the consumer that extends beyond transactions.
THE THINKER
For you, the shower is a time for clarity, a time to be fully immersed in your own thoughts, away from distractions, so you can identify creative solutions to problems or reflect on the events throughout the day.
THE NURTURER
You like to linger in the shower and take your time to nurture your body and reconnect to your true, natural self. You understand the importance of devoting moments of time to yourself everyday in order to nourish your body and soul.
THE ESCAPIST
The shower cleanses your body and mind. A place where you can escape and rely on to create an influential shift in pace whilst encouraging an emotional transition to mark the end of a busy day.
THE ENERGISER
Short, sharp and to the point, with the power to transform. You don't hang around for long in the shower but use it as an invigorating wake-up to help prepare you for the day ahead.
DIGITAL BROCHURE, TRAINING MANUAL + SALES PRESENTATIONS
I leveraged my design expertise and in-depth product knowledge to carefully craft and write copy for a digital brochure, a comprehensive training manual, and a winning sales presentation. These materials were instrumental in engaging and captivating our target audience, ultimately playing a crucial role in securing a significant, well-known, trade customer.
BRAND AWARENESS
I played a crucial role in elevating brand awareness for Hydréa London through strategic social media efforts, harnessing the platforms power to engage and connect with our audience. This effort resulted in securing a place for a Hydréa London Body Brush in Stylist Magazine's article entitled 'The Reinvention of Bodycare.' Additional, I nurtured a collaboration with NEOM leading to Hydréa London's Detox Body Brush being featured in their Wellbeing Edit and receiving a commendation from NEOM founder Nicola Elliot.
